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SAVE 25% WITH TRI-PERF


BACKGROUND

For the record, the use of 3-perforation pull-down 35mm cameras is not new. Cinematographers have been exploring this technology since before WWII, and it was patented by Miklos Lente, CSC, in 1975. Subsequently, Tri-perf has been used by a majority of filmed TV productions since 1995 and has recently enjoyed increased use in feature films.

ADVANTAGES
Using 67.5 feet of film per minute instead of 90 is a big savings! Not only is there less cost in buying film stock, but there’s also a 25% savings in processing. What’s more, a 1,000’ magazine that would normally give you just over 11 minutes of footage now produces almost 15 minutes. And instead of having a 200-foot short end that would go to waste, it can now be used for another short take or an insert shot later in the day. This also translates to less frequent reloading — which saves time on the set. Additionally, there may be fewer magazines needed to rent and carry around. And from an environmental standpoint, there’s less film to dispose of and the lab will have fewer chemicals to deal with.

IMAGE SIZE
The aperture of a Tri-perf camera lends itself perfectly to 1.78 format composition. The 1.78 image size of Tri-Perf is just slightly (7%) smaller than what you’d get in a standard 4-perf camera given the 16x9 aspect ratio of HDTV. You can also compose for 1.33, which would give you extra image area to the right and left for repositioning in post.

We recognize that there are many variables in composition, such as lens coverage so we offer cinematographers a wide variety of ground glass for Tri-perf applications.

As for comparing Tri-perf 35mm to Super 16mm, the image area you get with 3P is almost four times as great as S16 when shooting 1.78 format. For superior image quality, 35mm Tri-perf is the way to go.

GREAT FOR COMMERCIALS
One area where use of tri-perf 35mm cameras can be expanded is in the making of commercials. Whether it’s because the producers are not versed in this technology, or the fact that many camera rental houses are unwilling to inventory 3-perforation cameras and downplay their use, 3-perforation is just now starting to gain the attention of commercial producers as the savings potentials are significant!

INTERESTED IN 2-PERF?
Using half the film than you would in a normal 4-perf mode is certainly an enticing proposition. Fact is, several companies are working on Two-Perf pull-down mechanisms for 35mm cameras and it shows much promise —especially for 1.78 and 2.40 format. If you're interested, give us a call.
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SAVE 9.75% ON TAX


As most everyone in California is painfully aware the State Board of Equalization and the city of Los Angeles have raised taxes to a whopping 9.75% effective July 1, 2009. The good news is that customers who rent from Clairmont Camera Hollywood do not to pay this tax on their rentals! This is because Clairmont has paid the sales tax at time of equipment purchase, rather than collect it through rentals.

The bottom line is that by not charging this tax, you save! Camera and equipment rentals from Clairmont are often substantially less than rentals from other sources who are adding 9.75% to their invoices.